Source Cycles began in partnership with INBAR (International Network for Bamboo and Rattan) to explore the application of bamboo bicycle frames. I worked in the R&D of manufacturing quality bamboo bikes. Product development took three years of actively testing materials and construction methods. The final result is a stunning, eye-catching piece of functional craft.
In the media
With a viable product, I began marketing the bicycles. I launched a WordPress web store running WooCommerce. The site was the backbone of our content marketing. I used the experiences and people from the prototyping journey to craft rich stories, reinforcing the personable and boutique feel of the business.