A mixed-terrain bicycle race. CDCX was open to all riders regardless of bicycle type, gender, or experience. For this event I really took the opportunity to develop different media to help promote the event. This includes a loud event branding, teaser video and total recap including photography and video. I also employed new ideas, like the “side scrolling” split image digital flyer. This played with Instagram’s multiple picture function. When scrolling between the two separate images, it appears as one unified piece.